A Fresh Approach to Propensity Modeling

Tuesday, January 24th, at 1:00PM ET / 10:00AM PT

Propensity modeling is a powerful tool that can cut through the noise to find the constituents most likely to give to your cause. Unfortunately, most organizations are not equipped to leverage results or understand their impact.

Join Windfall’s Director of Data Science, Christa Hammond, and Customer Success Manager, Katie Cohen, to hear their insights on mapping existing solutions, evaluating vendors, and implementing predictive models to maximize success. Christa and Katie will be going through topics like labeling data, choosing the right target, feature engineering, and how to evaluate model performance. Most importantly, they will showcase how implementing machine learning algorithms is not a one-time project and requires ongoing measurement to maximize ROI.

This session explores:

  • How to map the existing market and solutions for propensity models
  • Understanding the types of questions to ask vendors during evaluations
  • The difference between “off-the-shelf” and “bespoke” models
  • Best practices around implementing and measuring results

Please fill out the form to save your seat. We hope you and your team will join us.


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Christa Hammond

Director of Data Science, Windfall

Katie Cohen_Headshot

Katie Cohen

Customer Success Manager, Windfall

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