WEBINAR

Climbing the Data Maturity Curve: Activating Enrichment, Segmentation, and GenAI

Tuesday, August 25th, at 1:00 PM ET / 10:00 AM PT

How can you tell if your data is limiting your fundraising results? Which data do you need next? And how do you put it to work?

Most advancement teams aren't short on ambition, they're short on the foundation those ambitions require. You're asked to grow major gift pipeline, personalize stewardship at scale, and put GenAI to work, then discover the records underneath hold names, addresses, and giving history. Past giving tells you what someone has already done. It can't tell you what they're capable of next.

In this session, Windfall's Kathleen Atkins and Arup Banerjee will walk through the core stages of data maturity and what it takes to move results in each stage. You'll see how enrichment builds the foundation, how segmentation and capacity scoring get more from the constituents you already have, and how GenAI turns insight into action automatically.

This session will explore:

• The stages of data maturity, and how to identify where your organization sits today
• How accurate wealth and household enrichment sets the limit on everything above it
• How sharper segmentation and predictive capacity scoring surface prospects hiding in your database
• How GenAI dossiers and automated alerts turn constituent data into gift officer next steps
• Bonus: What to adjust at your current stage before investing in the next one

Please fill out the form to save your seat. We hope you and your team will join us.