WEBINAR

First Party Data Is Not Enough Building a Marketing Strategy That Lasts

Thursday, October 8th, at 1:00 PM ET / 10:00 AM PT

Inaccurate data and targeting cost marketing teams over $20 billion every year. What if you could confidently target your ideal customer profiles (ICPs) across your entire marketing lifecycle?

In today’s fast-changing environment, marketers can’t win by leveraging first party data alone. Even if you have robust first party data, it's nearly impossible to gain a full picture of your ideal customer profile without enriching it with accurate third party wealth, career, and life event data. As browsers and regulations continue to restrict cross-site tracking, the businesses that build durable targeting are the ones already investing in high-quality data beyond their own four walls.

In this upcoming webinar, Windfall’s VP of Marketing, Kathleen Atkins, and Retail Expert, Norm Wolff, will discuss how your business can leverage insights, both within and beyond your first party customer database, to drive persona development, segmentation, targeting, and cross-channel experiences.

This session will explore:

• Understanding where you land on the data maturity curve
• Improving your marketing strategy by going beyond first party data  
• Considerations for leveraging modern third party people data
• Best practices for maintaining accuracy across geos, product lines, and channels 
• New and innovative ways to focus spend and target prospects who look like your ideal customers
• Bonus: How to build data-driven, efficient workflows to engage the right leads

Please fill out the form to save your seat. We hope you and your team will join us.