Customer Roundtable: Harnessing the Power of Parent Fundraising Using Data

Parent giving to colleges and universities grew 50 percent between 2000 and 2010 and this trend continued upwards in the following decade. However, many institutions are still trying to figure out their parent programs and find themselves being reactive when it comes to parent fundraising.

Join a panel of data-forward development leaders from the Higher Education and Independent Schools sectors as they discuss their strategies for building parent-giving programs. Host Kacie Little, Customer Success Manager at Windfall, leads a roundtable-style session featuring professionals from both industries.

The panel discusses:

• How to use data to prioritize new parents for personal cultivation
• How to segment the masses when focused on parent giving programs
• Tried and true practices for data-driven parent fundraising strategies
• How to make the most of your time when parents are on campus