WEBINAR

Is Owning Boats a Signal of Wealth?

Tuesday, July 28th, at 1:00 PM ET / 10:00 AM PT

Is owning a boat a meaningful indicator of wealth? What can boat ownership reveal about lifestyle, spending patterns, and affinity signals? And how can teams use boat data more effectively in prospecting, segmentation, and outreach?

Boat ownership can be a powerful signal, but not all boats are created equal. A simple ownership flag only tells part of the story. Understanding the source of the data, the type of vessel, related property signals, and how those factors connect to broader wealth patterns can help teams make better use of these signals.

Windfall's Arup Banerjee, CEO, and Matt Donahue, Head of Solutions Engineering, will dig deep into how go-to-market teams can strategically leverage boat ownership data in targeting strategies.

This session will explore:

• How boat data evolved from a simple yes/no ownership flag to a more nuanced signal
• The limitations of public boat ownership records
• Why boat class matters when evaluating wealth signals
• How boat ownership compares to other high-end behaviors like private aviation
• Bonus: Using boat data for prospecting, segmentation, and major gifts strategy

Please fill out the form to save your seat. We hope you and your team will join us.