WEBINAR

Lapsed, Not Lost: A Donor Retention Framework for Winning Donors Back

Tuesday, September 8th, at 1:00 PM ET / 10:00 AM PT

Where does your donor retention strategy leave money on the table? Which of your lapsed donors have the highest potential to give again? And how do you prove the ROI of winning them back?

Many organizations pour resources into acquiring new donors while neglecting the low-hanging fruit: their recently lapsed supporters (LYBUNTs and SYBUNTs). Without a clear strategy, your most promising former donors remain dormant, hidden in your database, diminishing your long-term fundraising potential. This inaction means you are missing crucial opportunities to secure predictable revenue and grow your donor base simply by reengaging those who already believe in your mission.

The key to unlocking this potential is a systematic framework for identifying, scoring, and targeting your lapsed donor populations using segmentation and people data insights. This approach allows you to pinpoint the reasons for donor lapse and prioritize outreach based on proven criteria like giving history and engagement levels.

Join Windfall’s Enterprise Nonprofit Account Executive, Jamison McKay, and Customer Success Manager, Marissa Maybee, for a webinar focused on building a donor retention framework that wins lapsed donors back. You will learn an AI-driven approach to identifying and scoring your highest-potential lapsed donors, and see how to track the results and ROI of your reactivation campaigns. This session is a must for development leaders and fundraising teams who want to maximize their annual fund and build a sustainable donor pipeline.

This session will explore:

• How to build a donor retention framework for identifying, scoring, and targeting your LYBUNT/SYBUNT populations
• Proven strategies for segmenting lapsed donors based on giving history, philanthropy spread, and engagement
• Actionable techniques to prioritize high-potential donors and track the reasons for lapse
• Ways to track results and measure the ROI of your reactivation campaigns using CRM insights
• Real-world case studies and CRM screenshots demonstrating successful reengagement workflows

Please fill out the form to save your seat. We hope you and your team will join us.