Leveraging Data to Assess & Launch a Capital Campaign
Tuesday, April 21st, at 1:00 PM ET / 10:00 AM PT
Is your organization truly ready for a capital campaign? Do you know if your donor base can support your goal—or are you relying on assumptions? And how confident are you that you’re prioritizing the right prospects before you go to market?
With many organizations preparing for their next major fundraising initiative, capital campaigns are back at the top of the agenda. But campaign success isn’t just about ambition—it’s about having the right data foundation to assess feasibility, build a strong pipeline, and execute with confidence.
Fundraising teams often enter campaigns with incomplete visibility into donor capacity, over-reliance on internal giving history, and limited insight into where their next major gifts will come from. Leading organizations are taking a more data-driven approach—using wealth intelligence, career data, and AI to evaluate readiness, identify high-capacity donors, and build a proactive campaign strategy before the public phase begins.
Join Windfall’s nonprofit fundraising experts, Kyle Curry and Marissa Maybee, for a discussion on how to leverage data to assess, plan, and launch a successful capital campaign.
In this session, we will explore:
- How to assess true campaign readiness using data—not just intuition
- Strategies for identifying and prioritizing high-capacity donors for your campaign
- How to build a major gift pipeline aligned to your campaign goal
- The role of wealth and external data in feasibility studies and planning
- How to uncover hidden capacity within your existing donor base
- Bonus: A look at how Windfall enables teams to segment, prioritize, and activate campaign prospects
Please fill out the form to save your seat. We hope you and your team will join us!
Presenters
Kyle Curry
Nonprofit General Manager, Windfall
Marissa Maybee
Customer Success Director, Windfall