WEBINAR

What Actually Predicts a Major Gift? Learn the Predictive AI That Finds Your Next Major Donor

Wednesday, December 2nd, at 1:00 PM ET / 10:00 AM PT

Which signals predict whether a donor will give a major gift? Which ones are fundraisers relying on that predict less than they expect? And what makes a predictive model work for your team?

Your next major donor is likely already in your database. But most teams still prioritize prospects using gut instinct, manual research, or signals that feel predictive and aren’t. The result is time spent on the wrong relationships and transformational gifts that go to organizations that find their donors first.

In this webinar, Windfall’s VP of Marketing, Kathleen Atkins, and Senior Data Scientist, Vysh Vemuri, will break down what drives major gift likelihood and how nonprofits can use predictive AI to find the donors most likely to give.

This session will explore:

• The signals that matter most for whether a donor makes a major gift
• Signals fundraisers rely on that predict less than they expect
• Predictive models demystified, and what makes them work
  
• Bonus: Real examples from Windfall customers using predictive AI to find major donors

Please fill out the form to save your seat. We hope you and your team will join us.