WEBINAR

Mixing and Matching Data Attributes: Taking Advantage of All Your Data 

Tuesday, December 9th, at 1:00 PM ET / 10:00 AM PT

Could your segmentation strategy be missing high-value opportunities? What if combining wealth attributes, life events, and geography data could boost ROI?

In today's competitive landscape, relying on single-attribute segmentation is no longer enough to maximize campaign performance. Targeting by wealth or career status alone misses the deeper connections between a customer’s liquidity, life events, net worth, and geography. Without combining these insights, campaigns risk generic messaging, wasted spend, and lost revenue.

Cross-attribute segmentation is a powerful approach that merges wealth, career, life event, and additional data attributes for improved targeting. This framework gives you a multi-dimensional view of your customers, enabling smarter and more effective segmentation. In this webinar, you’ll see Windfall’s advanced tools in action, including Recommended Segments and Custom Fields, as part of a live data exploration.

Join Windfall’s Cesar Rizo and Kelsey Day for a deep dive into cross-attribute segmentation. You’ll walk away with actionable strategies for combining diverse data to create intelligent, high-converting segments that boost campaign ROI.

This session will explore:

• How to connect and combine liquidity, recency, net worth, and geography for precise targeting.
  Proven strategies for cross-attribute segmentation to improve campaign ROI.
• Ways to utilize Windfall's Recommended Segments and Custom Fields for advanced data mixing.
• Practical examples of how to apply attribute mixing to industry-specific commercial use cases.
• Bonus: Live data exploration examples paired with Q&A on custom use cases for your organization

Please fill out the form to save your seat. We hope you and your team will join us!