WEBINAR

Prioritize Like a Data Scientist: Use Predictive AI to Know Who to Reach First

Thursday, November 5th, at 1:00 PM ET / 10:00 AM PT

How can you drive more engagement from your VIPs and uncover the hidden gems in your database? And how can Predictive AI tell you who to reach first?

Across financial services, retail, travel & hospitality, and nonprofit fundraising, teams often face similar hurdles: understanding the untapped opportunities in their existing database, identifying high-value households, and focusing sales, marketing, and fundraising efforts where they’ll have the greatest impact. Predictive AI can help you cut through the noise and find the people most likely to convert, even before they make their first purchase or gift.

In this webinar, Windfall Data Scientist Richa Makhijani and Cooper Wright will show how Predictive AI works in practice to increase conversion, retention, and lifetime value across  customers, VIPs, and donors.

This session will explore:

• Best practices for activating propensity scores within your CRM so your team can use them in daily workflows
• How to prioritize and segment prospects using score cutoffs, decile groupings, or tiered ratings
• Real-world examples of how to engage prospects based on where they fall on the propensity spectrum
• Ways to measure and track the ROI of your Predictive AI efforts to demonstrate value to internal stakeholders
• Bonus: A look at how Windfall’s AI application simplifies activation and delivers scalable, data-driven results
  

Please fill out the form to save your seat. We hope you and your team will join us.