Propensity Modeling and the Importance of Feature Engineering for AI

Building off our previous event hosted with APRA, Windfall continues to look at machine learning & AI. Both can be powerful tools for enabling data-driven fundraising, but they can also be incredibly complex. In this session, we examine the nuances of machine learning models and the important role that feature engineering plays. Join CEO Arup Banerjee & Senior Data Scientist Chris Ferraioli for a deep dive into feature engineering. This session explores:

  • How does machine learning help organizations
  • What is feature engineering: how do you do it, what are the advantages, drawbacks, and gotchas
  • Simple steps to leverage this today and also understand how to implement machine learning models

Watch the session