WEBINAR

Smart Outreach for Reengaging LYBUNTs and SYBUNTs

Tuesday, November 18th at 1:00 PM ET / 10:00 AM PT

Are you leaving donations on the table by overlooking lapsed donors in your CRM? Does your team struggle to systematically identify and prioritize which LYBUNTs or SYBUNTs have the highest potential for reactivation?

Many organizations pour resources into acquiring new donors while neglecting the low-hanging fruit: their recently lapsed supporters (LYBUNTs and SYBUNTs). Without a clear strategy, your most promising former donors remain dormant, hidden in your database, diminishing your long-term fundraising potential. This inaction means you are missing crucial opportunities to secure predictable revenue and grow your donor base simply by reengaging those who already believe in your mission.

The key to unlocking this potential is a systematic framework for identifying, scoring, and targeting your lapsed donor populations using segmentation and people data insights. This approach allows you to pinpoint the reasons for donor lapse and prioritize outreach based on proven criteria like giving history and engagement levels.

Join Windfall’s Data & AI Specialist, Angelica Reyfer, and Director of Solutions Engineering,  Matt Donahue, for a webinar focused on implementing smart outreach techniques for lapsed donors. You will learn an AI-driven framework for identifying and scoring your high-potential LYBUNTs and SYBUNTs, and see how to track the results and ROI of your reactivation campaigns. This session is a must for development leaders and fundraising teams who want to maximize their annual fund and build a sustainable donor pipeline.

This session will explore:

• How to build a framework for identifying, scoring, and targeting your LYBUNT/SYBUNT populations 
• Proven strategies for segmenting lapsed donors based on giving history, philanthropy spread, and engagement 
• Actionable techniques to prioritize high-potential donors and track the reasons for lapse 
• Ways to track results and measure the ROI of your reactivation campaigns using CRM insights 
• Real-world case studies and CRM screenshots demonstrating successful reengagement workflows

Please fill out the form to save your seat. We hope you and your team will join us.