WEBINAR

Starting and Optimizing Your Direct Mail Program

Tuesday, August 4th, at 1:00 PM ET / 10:00 AM PT

Are you mailing to everyone and converting no one? Or thinking about starting direct mail but not sure where to begin? And how do you know who's actually ready to give before you spend a dollar on postage?

Direct mail is one of the most powerful marketing channels available—with response rates nearly 9x higher than email. But without the right data behind it, you're just spending money to reach the wrong people. Most organizations mail too broadly, ask for the wrong amounts, and guess at who's ready to give—and at up to $3.00 per piece, that's an expensive guess.

In this session, Windfall's VP of Product John Dao and VP of Marketing Kathleen Atkins will show how marketing professionals can build, launch, and optimize a high-performing direct mail program—combining wealth, career, and life event data with AI-powered insights to pinpoint exactly who to target and personalize every package. Whether you're launching your first campaign or getting more out of an existing one, this is a practical walkthrough designed to help you stop guessing and start converting.

This session will explore:

• The different types of direct mail and how to know which format is right for your goals
• How to use wealth, career, and life event signals to identify and prioritize your best prospects
• The 90-day attribution window most organizations miss (and how to fix it)
• The campaign cadence and iteration rhythm that separates high-performing programs from the rest
• Bonus: How Windfall's Nonprofit SaaS and AI Application makes it easier than ever to identify and target data-driven direct mail campaigns

Please fill out the form to save your seat. We hope you and your team will join us.