WEBINAR

Thursday, March 19th, at 1:00 PM ET / 10:00 AM PT

Are you mailing to everyone and converting no one? Or thinking about starting direct mail but not sure where to begin?

Direct mail is one of the most powerful marketing channels available — with response rates nearly 9x higher than email. But without the right data behind it, you're just spending money to reach the wrong people.

Most organizations launch direct mail campaigns without accurate data and AI improvements — mailing too broadly, asking for the wrong amounts, and guessing at who's actually ready to give. At up to $3.00 per piece, that's an expensive guess.

A data-driven direct mail program changes everything. With wealth, career, and life event data combined with AI-powered insights, you can pinpoint exactly who to target, personalize the package, and trigger the mailing programmatically so the right piece lands at the right donor at the right moment.

Join Windfall's data-driven marketing experts, John Dao and Kathleen Atkins, for a practical walkthrough of how to build, launch, and optimize a high-performing direct mail program. This session is designed for marketing professionals who want to stop guessing and start converting — whether you're launching your first campaign or looking to get more out of an existing one.

This session will explore:

• The different types of direct mail and how to know which format is right for your goals
• How to use wealth, career, and life event signals to identify and prioritize your best prospects
• What programmatic direct mail is, how it works, and why it's a game-changer for timely outreach
• The 90-day attribution window most organizations miss (and how to fix it)
• The campaign cadence and iteration rhythm that separates high-performing programs from the rest
• Bonus: How Windfall SaaS and AI Application makes it easier than ever to identify, target, and trigger data-driven direct mail campaigns

Please fill out the form to save your seat. We hope you and your team will join us!