WEBINAR

Thank Before You Ask: Who to Steward Before Giving Tuesday

Wednesday, November 18th, at 1:00 PM ET / 10:00 AM PT

Which of your past Giving Tuesday donors could be giving ten times more? Who should you steward this week? And what reports do you need right now?

Giving Tuesday is the single biggest fundraising day of the year for many organizations, and donor retention across the sector remains stubbornly low. Most teams arrive at December 1 with a campaign but without a prioritized list, which means the donor worth $50 million gets the same ask as everyone else.

In this session, Windfall's Kathleen Atkins and Matt Stern will show how fundraising teams can prioritize the donors most likely to contribute on Giving Tuesday.

This session will explore:

• Why your last-three-days-of-December donors are your most likely itemizers, and what that tells you about their capacity
• How to layer wealth data on past giving to decide who gets a renewal ask and who gets a major gift conversation
• Who to thank this week to make Giving Tuesday more successful
• Bonus: How Windfall's AI recommended segments build your Giving Tuesday list in one click

Please fill out the form to save your seat. We hope you and your team will join us.