Video

Understanding Donor Affluence: The Challenges of Calculating Wealth

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Is wealth a part of your screening and fundraising initiatives? It should be!

Even though identifying high-value constituents is essential for any effective fundraising strategy, it can be incredibly challenging to get a true, accurate understanding of constituent wealth profiles, especially in today’s uncertain economic climate. Come join Jessica Tait to learn about key challenges with data sources and legacy data vendors, the complexity around stitching all of this data together, and how Windfall’s unique methodology can help.

Speakers

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Jessica Tait

Senior Director of Product Marketing,
Windfall

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