WEBINAR

What It Means to be in the 1% Across the US

Tuesday, April 28th, at 1:00 PM ET / 10:00 AM PT

What does it mean to be in the top 1%? How is the definition of high-net-worth (HNW) changing? Are you adapting to the new rules of HNW marketing?

As economic conditions evolve and affluent consumers become more selective, marketers must rethink how they identify, understand, and engage HNW audiences.

At the same time, marketing teams are under pressure to do more with the tools they already have—CRM, CDP, MAP, paid media platforms, and personalization engines—without adding unnecessary complexity.

The result? A growing gap between what your tech stack can do and how effectively it’s being powered by the right data. This webinar explores how leading marketers are closing that gap.

In this live webinar, Windfall’s Arup Banerjee and Matt Donahue will break down how the HNW marketing landscape is evolving and where data creates the biggest leverage across your marketing stack.

In this session, we will explore:

What does it mean to be in the top 1% of wealth?
How marketing to HNW individuals has changed over the last few years
Why traditional demographics and intent signals fall short for affluent audiences
Where wealth intelligence, career data, and predictive AI fit into a modern marketing strategy
How to activate HNW insights across your existing marketing tech stack
Bonus: Real-world examples of using data to improve targeting, personalization, and ROI

Please fill out the form to save your seat. We hope you and your team will join us!