WEBINAR

Where Are Your Next Best Customers? Sizing Your Market With Household Data

Wednesday, October 28th, at 1:00 PM ET / 10:00 AM PT

Where are the wealthy households you aren't reaching yet? Which market deserves your next event, pop-up, store, or office? And is the data behind those decisions current, or a study that went stale the quarter after you bought it?

Most market sizing tools were built for a different era. They rely on census averages, firmographic proxies, and one-time consulting studies. For luxury brands, that means missing the layer that matters most: the household.

Leading teams are replacing static TAM models with household-level networth data. They can see who is actually in their market, where they're underpenetrated, and where demand exists without a presence.

Join Windfall's Kathleen Atkins and John Dao for a first look at the new Market Insights dashboards and how leading teams are putting them to work.

In this session, we’ll explore:

• Why traditional market analysis falls short for luxury brand decisions
• How to size high-value households by state, metro, and county
• How to overlay your customers to see penetration and white space
• How to compare candidate markets for your next event, location, or acquisition
• How to track market shifts over time and adjust strategy before the next planning cycle
• Real-world examples from retail, hospitality, and wealth management

Please fill out the form to save your seat. We hope you and your team will join us.