WEBINAR

Tuesday, April 14th, at 1:00 PM ET / 10:00 AM PT

Do you actually know your total addressable market—or are you relying on estimates? How much of your TAM is based on assumptions, firmographics, or outdated snapshots? And as your market shifts, are you seeing it in real time—or after it’s too late?

Most market sizing and intelligence tools were built for a different era—focused on static datasets, firmographic proxies, and backward-looking analysis. For B2C organizations, that often means missing the most important layer: the consumer household.

In 2026, leading teams are moving beyond static TAM models. They’re leveraging real-time, household-level data and AI to understand who is actually in their market, how that market is evolving, and where the highest-value opportunities are emerging.

Join Windfall’s Arup Banerjee and John Dao for a first look at Windfall Market Insights—a new product line designed to help B2C organizations move from estimated markets to precise, actionable intelligence.

In this session, we will explore:

• Why traditional market analysis tools fall short for B2C use cases
• How to move from modeled TAM to a real, data-driven view of your addressable market
• How to identify high-value segments using household-level wealth, career, and life event data
• Ways to track market shifts over time—and adjust targeting and strategy proactively
• What a modern Market Insights Report should deliver to marketing and growth teams
• How reverse analytics reveals who your best future customers actually look like
• Bonus: A preview of Windfall’s Market Insights, including sample outputs and real-world applications

Please fill out the form to save your seat. We hope you and your team will join us!