Solving Digital Attribution for Premium Brands
Tuesday, July 22nd, at 1:00 PM ET / 10:00 AM PT
Do you ever wonder which campaigns actually drove which conversions? Or how you can improve your digital attribution accuracy? Or how to attribute conversions with longer purchasing cycles?
Digital attribution has experienced significant challenges in recent years. Changes in the privacy and security landscape are making it harder than ever to properly attribute conversions to the right campaigns.
Join Windfall’s upcoming webinar, led by Windfall’s CEO, Arup Banerjee, and Head of Solutions Engineering, Matt Donahue, for a discussion on how to leverage data-layer attribution to accurately measure marketing ROI. Discover practical ways to make data-driven decisions to better allocate your marketing resources, make messaging more targeted, and improve the overall effectiveness of your campaigns.
This session will explore:
- How changes in the privacy and security landscape affect attribution accuracy
- The limitations of only using in-platform reporting for attribution
- How to leverage data-layer attribution to accurately measure marketing ROI
- How Windfall’s attribution approach works
- Real-world examples and case studies
Please fill out the form to save your seat. We hope you and your team will join us!
Presenters
Arup Banerjee
Co-Founder & CEO, Windfall
Matt Donahue
Head of Solutions Engineering, Windfall