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Elevate Your Donor Management with the New Windfall Integration with Virtuous

Kyle Curry

We are thrilled to announce an exciting new partnership with Virtuous, added to our growing list of integrations, that will revolutionize the way you manage your donor relationships. Virtuous, known for its powerful donor management capabilities empowering responsive fundraising, has teamed up with Windfall, a leader in wealth intelligence, to bring you an unparalleled solution for nonprofits.

Why Windfall?

Windfall is renowned for its ability to provide comprehensive wealth insights on your donors. With a focus on fresh, accurate data and machine learning, Windfall helps nonprofits better identify, understand, and engage their donors. With this integration, you can now harness the full potential of your donor data within Virtuous.

The Path to a New Integration

Windfall is a strong supporter and sponsor of nonprofit industry educational events and conferences like AFP Icon, APRA PD, aasp, NEDRAcon, NIO, AHP, and many more. Over the past several years, we've seen Virtuous’ growing presence at these events, heard their team presenting powerful thought leadership, and even been booth neighbors! But even more importantly, we have heard a growing call from the quickly expanding base of Virtuous users saying that the nonprofit ecosystem needs a better solution for wealth intelligence - an easy-to-use, integrated, fully unlimited bulk screening solution that focuses on accurate and confident data. This year, those requests accelerated to the point that a Virtuous + Windfall integration became one of the most common requests we heard at those events. That was why this August we prioritized developing and bringing this new integration to our current mutual customers, as well as the hundreds of Virtuous customers looking to become more data-driven.


Key Benefits of the Integration

1. Improved Fundraising Strategy

The integration between Virtuous and Windfall empowers nonprofits to make data-driven decisions. You can now allocate resources more efficiently and create fundraising strategies that align with your donors' profiles and preferences, increasing your chances of hitting your fundraising targets.

2. Prospect Identification

Identifying potential major donors and “hidden gems” just got easier. Virtuous, in partnership with Windfall, can help you pinpoint individuals in your database who have the ability to make significant contributions to your cause. This feature enables you to focus your efforts on those most likely to make a substantial impact.

3. Enhanced Donor Profiles 

Windfall will seamlessly read and process donor information in Virtuous, in order to match against it and deliver valuable wealth insights. This means you can access detailed information on your donors' estimated net worth, wealth insights, and career intelligence. This deep understanding empowers you to tailor your outreach and engagement strategies effectively.

4. Personalized Communications

With Windfall's insights at your fingertips, you can personalize your communication strategies. Craft tailored messages, appeals, and engagement plans that resonate with your donors on a personal level. By addressing their specific interests and capabilities, you can nurture stronger and more meaningful relationships.

Getting Started

Are you ready to unlock the full potential of your donor data and take your fundraising efforts to the next level? Getting started with the Virtuous and Windfall integration is simple. Our dedicated support team is here to assist you through the implementation process and answer any questions you may have. Request a demo to learn more here.


The integration of Windfall with Virtuous is a game-changer for nonprofits. By leveraging the power of wealth intelligence, you can elevate your donor management, identify major donors, and personalize your engagement like never before. 

Stay tuned for more updates, success stories, and best practices on how to make the most of this powerful integration. Your donors, and your cause, will thank you for it.

About Windfall

Windfall supports 800+ nonprofits and helps them identify, understand, and engage their donors. We provide your organization with precise net worth data on affluent US households, and wealth and career information on all households, allowing you to make informed data-driven decisions. For more information about Windfall, please visit our website: www.windfall.com.


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