Predictive AI: Do Not Discount the Importance of Feature Engineering

Wednesday, July 31 at 1:00 PM ET / 10:00 AM PT

Machine learning and Artificial Intelligence (AI) are powerful tools that can help you cut through the noise to find the constituents most likely to give to your cause. Unfortunately, most organizations are not equipped to leverage machine learning and AI or understand its impact.

Join Windfall's Technical Data Science Manager, Chris Ferraioli, and Senior Customer Success Manager, McCurdy Williams, as they examine the nuances of machine learning models and the important role that feature engineering plays. 

This session will explore:

  • The challenges of creating effective propensity models
  • The role of feature engineering in data modeling
  • Feature engineering processes and best practices 
  • Understanding how to uncover issues with feature engineering and how to ask the right questions

Please fill out the form to save your seat. We hope you and your team will join us.


Chris Ferraiolli

Chris Ferraioli

Technical Data Science Manager, Windfall

McCurdy Williams

McCurdy Williams

Senior Customer Success Manager, Windfall

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